World of Trade
Schedule
The lineup

Four tracks. One methodology.
One language for commercial decisions

From a full virtual market to focused modules on negotiation, category and analytics — built on one methodology, one P&L language, one debrief discipline.

Choose your program → Download program profile
4
Tracks
3
Formats
5
Teams in market
1.5
Virtual years
Delivery formats

One product — three ways to run it

Recommended Open

Open program

Mixed group of 20–30 from different companies. Three days in Moscow, Almaty, Minsk or online. The right call when you want to send a few people, benchmark against the market, and pick up cross-industry exchange in the room.

From $1,200 / seat
Corporate

Corporate in-house

Your company only. 20–30 people per group. Tailored to your category, channels and commercial priorities. The right fit when you need to align functions fast, accelerate the pipeline, or solve a specific commercial challenge.

From $250 per participant
Academy

Embedded module

Embedded as the flagship experiential module inside a multi-week corporate academy or business-school programme.

By arrangement
The portfolio

Flagship simulation and three applied modules

Flagship product 3 days · 20–30 participants

World of Trade

The flagship business simulation. Teams make decisions inside one competitive market and immediately see the impact of every move on share, P&L, negotiating position, and the quality of cross-functional work.

How it works
5 teams, 2 retailers, 3 manufacturers, 1.5 virtual years, 3 decision rounds of six months each.
What it builds
Market thinking, P&L fluency, cross-functional alignment, negotiation quality, and decision discipline.
When to choose
When you need to reset the team’s commercial language and lift the quality of management decisions.
Explore the methodology →
02
Applied module

Negotiation module

Turns negotiation from the personal craft of a few people into a system the whole team can run.

What it solves
Data-led preparation, anchor and concession logic, scenario planning, and the confidence to lead difficult commercial conversations.
Who it’s for
Sales, KAM, commercial, and procurement teams.
When to choose
When negotiation expertise is locked inside a few star performers and needs to become repeatable.
03
Applied module

Category management

For teams driving assortment, shelf, promo and joint category growth.

What it solves
Category logic, assortment and promo decisions, shelf execution, and joint value creation with partners.
Who it’s for
Category teams, trade marketing, sales, and procurement.
When to choose
When category decisions are made piece by piece and need to reconnect with the broader business logic.
04
Applied module

Commercial analytics

For teams that have plenty of dashboards but not enough decisions.

What it solves
Quality of analysis, hypothesis work, and the link between metrics, action, negotiation, and financial outcome.
Who it’s for
Commercial-effectiveness teams, sales analysts, finance business partners.
When to choose
When the team has plenty of reports and KPIs but isn’t turning analytics into better decisions.
Corporate launch

Discuss a corporate program

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Among our clients

Trusted by the world’s leading FMCG brands and retailers

FAQ

What people usually ask before signing up

Leaders and managers across sales, category, trade marketing, finance, and general management — in FMCG, retail, and distribution.
No. The program builds a shared language from the ground up. Experienced people get depth; newcomers get a wider business view.
English or Russian for open cohorts. Corporate formats run in the language that fits the audience.
Same mechanics, same debriefs, same simulation — just delivered online. Teams meet and work in virtual rooms.
$1,200 / EUR 1,100 / RUB 99,000 per seat depending on city, excl. VAT. Group discounts: 3+ seats — 5%, 5+ — 10%, 7+ — 15%. Pay 100% in advance, or 50/50 by contract.
Every graduate receives a certificate of completion and access to the alumni community.
Talk to a human

Book a 30-minute call with the program director

30 minutes. We walk you through the market model, show the modules, and help you choose the right format. No deck.

Book a call → View the schedule