HRD / L&D
Learning that sticks — not slides. A flagship mini-MBA module for accelerating leaders, building a talent pipeline, and turning “commercial mindset” from theory into visible behaviour.
A mini-MBA-style commercial lab for FMCG & retail leaders
Footage from past programs
Trusted by 90%+ of the region’s leading FMCG brands and retailers
Who it’s for
A high-intensity business lab where teams practise real decisions under pressure
Sales & commercial
One negotiation system. One P&L language. Sales, marketing and finance align on one commercial story and practise it under realistic pressure — not just star performers.
Top management / GM
Stress-test strategy before real budgets. A holistic view of the market as a system. Decisions tested under competition and constraints — before they hit customer relationships.
What participants leave with
Skills and capabilities participants build
- Pricing, promo and assortment decisions are made in isolation.
- Negotiations rely on a few star performers and personal experience.
- “Category” is reduced to an SKU list and a promo grid.
- The market is read linearly; competitor moves are underestimated.
- P&L stays “finance territory” and concessions go through without a cost tag.
- Functions optimise their own KPIs and pull in different directions.
- Strategy lives in slides and breaks the moment constraints hit.
- One commercial logic: market, P&L, action.
- A repeatable negotiation system, shared language, and team-level execution quality.
- Category strategy and joint value creation with partners — assortment, shelf, promo and investment in one model.
- A read on market dynamics that factors in how other players will react.
- P&L ownership and the habit of judging decisions by their financial consequences.
- Cross-functional alignment with deliberate trade-offs between sales, category, trade and finance.
- Strategic decisions under competition and constraints, with clear priorities and visible business impact.
Discuss a corporate format
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Check available dates
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Request relevant case examples
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World of Trade in numbers
Virtual market. Real decisions. Real capabilities
1.5 yrs
Simulated — three six-month trading periods
5 teams
2 retailers, 3 manufacturers, one shared market
20–30
Participants per program
30+
Programs a year — 1,000+ since 2004
NPS +85
Participant NPS on exit
90%+
Of top FMCG brands and retailers represented
Open enrolment
Upcoming programs
#WorldOfTradeMoments
Moments from the program floor
Negotiations, teamwork and the closing debriefs — captured live.
Corporate format
Run the program for your company only
As a flagship experiential module, the working part of a sales conference, or the core of a corporate academy.
20–30
Participants per group · optimal cohort size
from $1.2k
Per participant, excl. VAT · offline or online in EN/RU