01
A ready-made capstone
Slot the simulation into your MBA, EMBA or specialist programme as the flagship experiential module. We supply the market, the facilitator, the debrief.
Why partner with us
Four reasons leading business schools embed our simulation
02
Research access
Anonymised decision-level data across 30,000+ participants. A growing body of peer-reviewed work on commercial decision-making in FMCG and retail.
03
Co-taught sessions
Faculty join as co-facilitators. Your content, our economics engine — students practise the theory in a live market.
04
Certified alumni pathway
Your graduates leave with an industry-recognised certificate and access to our 30,000-strong alumni network.
Academic partners
Two anchor partnerships. One simulation. Two countries
HSE
Higher School of Economics, Moscow
Flagship experiential module on the master’s programme “Managing the B2C business”, inside the course “Retail economics and intra-firm entrepreneurship”. Co-taught with HSE faculty since 2014.
4 days
Simulation format
5 teams
3 manufacturers + 2 retailers
Program
MA “Managing the B2C business”
Course “Retail economics”
VŠE
Prague University of Economics and Business
English-language partnership. Runs as the capstone for the International Business MBA inside the Faculty of Business Administration.
EN
Program language
MBA · MSc
Program levels
Programs
International MBA / MSc programs
Faculty of Business Administration
Partnership tiers
Three ways to plug the simulation into your school
01
Universities and business schools
Master’s, MBA, and executive programs. The simulation plugs in as the practical module — the model HSE and Prague University of Economics and Business already run.
02
Training and education centres
Teams who serve FMCG and retail audiences. World of Trade strengthens an industry training portfolio with a live simulator for management decisions.
03
Industry centres and consultancies
Partners with credibility among commercial teams, manufacturers, and retailers. The simulation adds a working market model to client engagements.
04
Regional operators
Local teams who know the market, language, and audience of their region. They run the program under the World of Trade brand on a royalty model.
Regional partners
A network across the region
Programmes delivered across 15 countries — Dubai HQ, Moscow and Almaty operations, the rest online.
Russia
Kazakhstan
Belarus
New market
Want to launch World of Trade in your region? Get in touch →
What partners get
Six tangible benefits
- ✓Industry-grade simulation used by 90%+ of the region’s leading FMCG and retail companies
- ✓Faculty training and certification included
- ✓Co-branded certificates for your graduates
- ✓Joint marketing on programme launches
- ✓Discounted seats on open programmes for your faculty
- ✓Invitation to our annual partner convening
How to partner
From first call to first cohort in eight weeks
Step 01
Discovery call
Scope, timing, cohort size and format. 30 minutes with the partnerships director.
Step 02
Pilot cohort
One cohort run on your campus or online. You see the product, the students, the debrief.
Step 03
Partnership agreement
Tier selected. Faculty training scheduled. Curriculum integration signed off.
Step 04
Ongoing partnership
Annual reviews, model updates, joint marketing. Access to the alumni network and research data.
Regional growth
A network of resellers and trade communities across the region
World of Trade already runs across multiple regions. Durable growth happens with partners who know the local market, speak the audience’s language, and have the relationships to reach them.
Localisation without losing the standard
We adapt language, examples, and launch logistics to the market — without diluting the methodology.
One brand
The partner grows the local business under the World of Trade brand and holds it to one delivery standard.
Royalty model
The economics of the partnership are built around regular local launches and a transparent royalty model.
FAQ
Five questions every academic partner asks
Yes. World of Trade plugs in as a practical module inside master’s, MBA, executive education, or corporate programs — no need to redesign the curriculum.
From the university we need the academic context, a cohort, a calendar, and an academic lead. Faculty set the academic frame, link the simulation to the course, and can co-facilitate. Methodology, scenarios, and the management debriefs are owned by the World of Trade team.
Programs in retail, FMCG, marketing, sales, strategy, operations, and general management — anywhere the goal is to connect disciplines into one live business model.
Yes. For regional partners we discuss localising communications, calendar, language of delivery, and examples — while keeping one methodology and one World of Trade brand standard.
For academic and regional partnerships, the terms are agreed individually. The base model for local partners is licensing the program plus royalties on regular launches.
Yes. A pilot is the right way to test fit with the audience, integration into the curriculum, the partner’s role, and whether to move into a regular partnership.
Yes. World of Trade plugs in as the flagship practical module inside an FMCG or retail training portfolio, strengthens existing industry programs, and gives consultancies a working market model to use with clients. Training centres and industry partners get bespoke commercial terms, train-the-trainer, and full launch support.
Access to local FMCG and retail audiences, the ability to facilitate in the language of the market, and the discipline to hold the WoT methodology standard. We hand over scenarios, materials, and the IT platform, run train-the-trainer, deliver the first sessions, and help the partner move to independent delivery. Economics: licensing plus royalties on regular launches.