Transform your negotiation skills with our immersive 3-day Negotiations Training for retail and FMCG professionals. This program introduces key negotiation concepts and allows you to apply them through real-time simulations, helping you learn from mistakes and refine your strategies.
Register now and upskill yourself.
What sets this course apart?
At the heart of this training are both fundamental negotiations skills as well as simulation-based learning using the World of Trade (WOT) simulation. You'll engage in practical exercises that mirror real-world negotiation scenarios, enabling you to apply theoretical knowledge, make strategic decisions, and learn through trial and error. This hands-on approach ensures you walk away with not just knowledge, but the confidence and experience to negotiate effectively in your professional environment.
Data-driven preparation: Learn how to use data and metrics to build a compelling story for your counterpart, enhancing your negotiation position.
Negotiation fundamentals: Understand the essential principles, strategies, and frameworks that underpin successful negotiations.
Hands-on skills
Simulated negotiation exercises: Put your knowledge into practice with simulations that replicate real negotiation challenges, offering you the chance to experiment with tactics and learn from the outcomes.
Effective communication techniques: Develop skills in active listening, persuasive communication, and emotional intelligence to navigate complex negotiations.
Strategy development: Master the art of crafting negotiation strategies that align with your objectives while considering the interests of your counterpart.
Course structure
Duration
2-3 day
Hands-on learning with flexible scheduling options
Perfect for specialists or junior managers looking to advance their category management capabilities.
Group size:
16-24 person
Personalized guidance and interaction during simulations.
Target audience:
Marketing, sales, purchasing
Retail or manufacturing companies
Why this course is essential for you:
Through the World of Trade (WOT) simulation, you'll gain practical, actionable experience. You'll learn not just how to negotiate, but how to prepare effectively, leveraging data and metrics to strengthen your position. The mistakes you make in training will turn into valuable lessons, preparing you to avoid costly missteps in your actual negotiations.
Advantages
Highly engaging learning program
Minimum theory, maximum practice
Live teamwork and negotiations
Advanced PO - market simulator
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What our clients say about us
“Thank you for the great job done. Fantastic 3 days. Worth every minute spent here”
“No doubt it was the best marketing and sales course that I have had. It would be interesting to invite colleagues.”
“Workshop was engaging, intense and full of valuable experiences. The scenarios, tasks, segments and teams we worked on/with were knowledgeable and helpful. Thank you!”
“I loved my experience during the 3 days of the program. Very motivating and inspiring.”
“Thank you very much for the probably best training session! I liked the course being close to the real situation, because of time limitation, tension and huge information blizzard.”
“Do you know the way to understand the retail in 4 days? Now I do know one...”
“Everything was professional. This was a great experience. This is one of the best courses I've been at.”
“Great course, recommend for every FMCG personnel. Getting a better understanding of the other party whether it is a manufacturer or retailer. Always have a long-term plan/be foresighted. Always provision for the market changes with a plan B.”
“It was very insightful thinking as I got to know how the Retailers think and what they need.”
“The program promotes cross-tactical understanding. Manufacturers may play retailers, and they see what goes on in their decision-making process.”