Category Management

Transform your approach to category management with our immersive 2-3 day training program. Designed for retail and FMCG professionals, this program covers key concepts and real-time simulations—helping you learn, adapt, and refine your skills.

What sets this course apart?

At the heart of this training is simulation-based learning, where you'll engage in practical exercises that simulate real-world category management challenges. You'll not only understand the theory behind managing categories, but you'll also gain hands-on experience in applying these concepts, making critical decisions, and learning through trial and error. This approach ensures you walk away with not just knowledge, but the confidence and experience to implement effective strategies in your work. Start your journey toward mastering category management by signing up today. With this simulation-focused training, you won’t just learn—you’ll experience and excel!

Corporate enquiry

Key learning objectives:

Core knowledge

CatMan 2.0 overview:
Get up to speed on the latest Category Management Approach (CMA), learning how it improves traditional methods and adapts to modern retail challenges.

Category management fundamentals:
Understand the key terminology, processes, and frameworks used in the world of retail and FMCG category management.

Hands-on skills

Simulated category management exercises:
Put your knowledge into practice with category simulations that mimic real-world scenarios, offering you the chance to make decisions, experiment with tactics, and learn from the outcomes.

Data-driven decision making:
Learn to analyze shopper data, CDT (Consumer Decision Tree), and other shopper metrics to optimize your categories effectively.

Strategic 4Ps implementation:
Master assortment planning, pricing strategies, space management (planograms), and promotional tactics—all while using simulations to test and improve your decisions.

Course structure

Duration

2-3 day

Hands-on learning with flexible scheduling options

Perfect for specialists or junior managers looking to advance their category management capabilities.

Group size:

16-24 person

Personalized guidance and interaction during simulations.

Target audience:

Marketing, sales, purchasing

Retail or manufacturing companies

Why this course is essential for you

Through simulation, you’ll gain practical, actionable experience, learning not just how to manage categories, but also how to optimize and innovate within them. The mistakes you make in training will turn into valuable lessons, preparing you to avoid costly missteps in your actual work environment.