      /* === Methodology page — only page-specific nd-* components.
         Shared primitives (.nd-block, .nd-container, .nd-kicker, .nd-section-head,
         .nd-lead, .nd-btn-*) live in css/nd-base.css. === */

      /* WHAT */
      .nd-what-grid { display: grid; grid-template-columns: 5fr 7fr; gap: 56px; align-items: start; }
      .nd-what-media { position: relative; border-radius: var(--r-md); overflow: hidden; aspect-ratio: 4/5; background: var(--c-cream); }
      .nd-what-media img { width: 100%; height: 100%; object-fit: cover; display: block; }
      .nd-what-badge { position: absolute; left: 18px; bottom: 18px; background: rgba(0,31,84,.85); color: #fff; padding: 8px 12px; border-radius: var(--r-sm); font-family: var(--font-heading); font-size: 11px; letter-spacing: 1.5px; text-transform: uppercase; font-weight: 600; }
      .nd-what-text { font-size: 18px; line-height: 1.55; color: rgba(0,31,84,.78); margin: 0 0 28px; max-width: 600px; }
      .nd-what-list { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--color-line-strong); counter-reset: li; }
      .nd-what-list li { display: grid; grid-template-columns: 36px 1fr; gap: 16px; padding: 18px 0; border-bottom: 1px solid var(--color-line-strong); font-size: 16px; line-height: 1.55; color: var(--c-navy); }
      .nd-what-list li::before { content: counter(li, decimal-leading-zero); counter-increment: li; font-family: var(--font-heading); font-size: 12px; color: var(--c-blue); letter-spacing: 1px; padding-top: 4px; font-weight: 700; }

      /* STAGES (journey/cycle) */
      .nd-cycle-banner { padding: 16px 28px; margin-bottom: 16px; background: linear-gradient(90deg, var(--c-navy), var(--c-blue)); color: #fff; border-radius: var(--r-md); font-family: var(--font-heading); font-size: 12px; letter-spacing: 1.6px; text-transform: uppercase; display: flex; justify-content: space-between; gap: 24px; flex-wrap: wrap; font-weight: 600; }
      .nd-cycle-banner span:nth-child(2) { color: var(--c-sky); }
      .nd-journey-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; position: relative; }
      .nd-journey-card { background: #fff; border: 1px solid var(--color-line-strong); border-radius: var(--r-md); padding: 28px; position: relative; }
      .nd-journey-arrow { position: absolute; right: -10px; top: 50%; transform: translateY(-50%); color: var(--c-blue); font-size: 18px; font-family: var(--font-heading); font-weight: 700; z-index: 2; }
      .nd-journey-step-num { font-family: var(--font-heading); font-size: 11px; font-weight: 700; letter-spacing: 1.6px; color: var(--c-blue); margin-bottom: 12px; text-transform: uppercase; }
      .nd-journey-title { font-family: var(--font-heading); font-size: 19px; font-weight: 700; color: var(--c-navy); margin: 0 0 10px; letter-spacing: -0.2px; line-height: 1.25; }
      .nd-journey-body { font-size: 16px; line-height: 1.55; color: rgba(0,31,84,.72); margin: 0; }

      /* AUDIENCE */
      .nd-audience-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 48px; align-items: start; }
      .nd-roles { border-top: 1px solid var(--color-line-strong); }
      .nd-role { display: grid; grid-template-columns: 60px 1fr; gap: 24px; padding: 28px 0; border-bottom: 1px solid var(--color-line-strong); align-items: start; }
      .nd-role-num { font-family: var(--font-heading); font-size: 13px; color: var(--c-blue); font-weight: 600; letter-spacing: 1.5px; padding-top: 6px; }
      .nd-role-title { font-family: var(--font-heading); font-size: 20px; font-weight: 700; color: var(--c-navy); margin: 0 0 8px; line-height: 1.3; }
      .nd-role-body { font-size: 16px; line-height: 1.55; color: rgba(0,31,84,.72); margin: 0; max-width: 640px; }
      .nd-criteria { background: var(--c-navy); color: #fff; border-radius: var(--r-md); padding: 36px 32px; display: flex; flex-direction: column; gap: 24px; position: sticky; top: 96px; }
      .nd-criteria-head { font-family: var(--font-heading); font-size: 13px; font-weight: 600; letter-spacing: 1.8px; text-transform: uppercase; color: var(--c-sky); margin: 0; }
      .nd-criteria-item { padding-bottom: 20px; border-bottom: 1px solid rgba(255,255,255,.15); }
      .nd-criteria-item:last-child { border-bottom: 0; padding-bottom: 0; }
      .nd-criteria-item h4 { font-family: var(--font-heading); font-size: 16px; font-weight: 700; color: #fff; margin: 0 0 8px; }
      .nd-criteria-item p { font-size: 16px; line-height: 1.55; color: rgba(255,255,255,.78); margin: 0; }

      /* OUTCOMES */
      .nd-outcomes-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
      .nd-outcome-card { background: #fff; border: 1px solid var(--color-line-strong); border-radius: var(--r-md); padding: 32px 28px; display: flex; flex-direction: column; gap: 18px; min-height: 280px; position: relative; overflow: hidden; }
      .nd-outcome-card .big { font-family: var(--font-heading); font-size: 64px; font-weight: 700; line-height: 1; letter-spacing: -2px; color: var(--c-cream); position: absolute; right: -8px; top: -12px; user-select: none; pointer-events: none; }
      .nd-outcome-icon { width: 44px; height: 44px; border-radius: var(--r-sm); background: var(--c-blue); color: #fff; display: grid; place-items: center; font-family: var(--font-heading); font-weight: 700; font-size: 18px; position: relative; }
      .nd-outcome-card h3 { font-family: var(--font-heading); font-size: 18px; font-weight: 700; color: var(--c-navy); line-height: 1.3; position: relative; margin: 0; }
      .nd-outcome-card p { font-size: 16px; color: rgba(0,31,84,.72); line-height: 1.55; margin: 0; position: relative; }

      /* CASES */
      .nd-cases-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
      .nd-case-card { padding: 28px; border-radius: var(--r-md); background: #fff; color: var(--c-navy); border: 1px solid var(--color-line-strong); }
      .nd-case-card--featured { background: var(--c-navy); color: #fff; border: none; }
      .nd-case-client { font-family: var(--font-heading); font-size: 11px; font-weight: 700; letter-spacing: 1.5px; color: var(--c-blue); margin: 0 0 14px; text-transform: uppercase; }
      .nd-case-card--featured .nd-case-client { color: var(--c-sky); }
      .nd-case-title { font-family: var(--font-heading); font-size: 20px; font-weight: 700; margin: 0 0 12px; line-height: 1.25; color: inherit; }
      .nd-case-outcome { font-size: 16px; line-height: 1.55; margin: 0; color: rgba(0,31,84,.78); }
      .nd-case-card--featured .nd-case-outcome { color: rgba(255,255,255,.82); }

      /* CASES CTA — form banner */
      .nd-form-banner { background: var(--c-cream); border-radius: var(--r-lg); padding: 48px; }
      .nd-form-banner-head { display: flex; flex-direction: column; gap: 12px; margin-bottom: 24px; max-width: 720px; }
      .nd-form-banner-title { font-family: var(--font-heading); font-size: var(--h3-size); font-weight: var(--weight-heading-main); color: var(--c-navy); margin: 6px 0 0; line-height: var(--h3-lh); letter-spacing: var(--h3-ls); }
      .nd-form-banner-body { font-size: 18px; line-height: 1.55; color: rgba(0,31,84,.78); margin: 0; max-width: 640px; }
      .nd-form-grid { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 14px; margin-bottom: 18px; }
      .nd-form-input { width: 100%; padding: 12px 14px; border-radius: var(--r-sm); border: 1px solid var(--color-line-strong); background: #fff; font-size: 16px; color: var(--c-navy); font-family: inherit; }
      .nd-form-input:focus { outline: none; border-color: var(--c-blue); box-shadow: 0 0 0 3px rgba(32,40,206,.12); }
      .nd-form-privacy { font-size: 14px; line-height: 1.55; color: rgba(0,31,84,.65); margin: 0 0 18px; }
      .nd-form-privacy a { color: var(--c-blue); }
      .nd-form-actions { display: flex; gap: 16px; align-items: center; flex-wrap: wrap; }
      .nd-form-note { font-size: 14px; color: rgba(0,31,84,.55); }

      /* DIFF */
      .nd-diff-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border: 1px solid var(--color-line-strong); border-radius: var(--r-md); overflow: hidden; background: #fff; }
      .nd-diff-card { padding: 36px 32px; border-right: 1px solid var(--color-line-strong); border-bottom: 1px solid var(--color-line-strong); display: flex; flex-direction: column; gap: 14px; min-height: 240px; }
      .nd-diff-card:nth-child(3n) { border-right: 0; }
      .nd-diff-card:nth-child(n+4) { border-bottom: 0; }
      .nd-diff-tag { font-family: var(--font-heading); font-size: 11px; color: var(--c-blue); letter-spacing: 1.6px; text-transform: uppercase; font-weight: 600; }
      .nd-diff-card h3 { font-family: var(--font-heading); font-size: 19px; font-weight: 700; color: var(--c-navy); line-height: 1.3; margin: 0; }
      .nd-diff-card p { font-size: 16px; color: rgba(0,31,84,.72); line-height: 1.55; margin: 0; }
      .nd-diff-card--feat { background: var(--c-navy); color: #fff; }
      .nd-diff-card--feat .nd-diff-tag { color: var(--c-sky); }
      .nd-diff-card--feat h3 { color: #fff; }
      .nd-diff-card--feat p { color: rgba(255,255,255,.82); }

      /* Final CTA banner */
      .nd-cta-banner { border-radius: var(--r-lg); overflow: hidden; background: linear-gradient(135deg, var(--c-navy) 0%, var(--c-blue) 100%); color: #fff; padding: 64px 56px; position: relative; }
      .nd-cta-banner::before { content: ""; position: absolute; right: -120px; top: -120px; width: 480px; height: 480px; border-radius: 50%; background: radial-gradient(circle, rgba(160,228,241,.18), transparent 60%); pointer-events: none; }
      .nd-cta-grid { position: relative; display: grid; grid-template-columns: 1.4fr 1fr; gap: 48px; align-items: end; }
      .nd-cta-title { font-family: var(--font-heading); font-size: 48px; font-weight: var(--weight-heading-main); letter-spacing: -0.8px; line-height: 1.05; margin: 14px 0 12px; color: #fff; }
      .nd-cta-body { font-size: 18px; line-height: 1.5; color: rgba(255,255,255,.82); margin: 0; max-width: 560px; }
      .nd-cta-actions { display: flex; flex-direction: column; align-items: stretch; gap: 12px; }
      .nd-cta-actions .button { padding: 16px 24px; min-height: 56px; border-radius: var(--r-sm); font-size: 15px; font-weight: 600; gap: 14px; justify-content: space-between; }
      .nd-cta-actions .button-outline-light { border-width: 1.5px; }

      /* Responsive (page-specific; .nd-container/.nd-section-head h2 in nd-base.css) */
      @media (max-width: 900px) {
        .nd-what-grid { grid-template-columns: 1fr; gap: 32px; }
        .nd-what-media { aspect-ratio: 16/10; }
        .nd-journey-grid { grid-template-columns: 1fr; }
        .nd-journey-arrow { display: none; }
        .nd-audience-grid { grid-template-columns: 1fr; }
        .nd-criteria { position: static; }
        .nd-outcomes-grid { grid-template-columns: 1fr 1fr; }
        .nd-cases-grid { grid-template-columns: 1fr; gap: 14px; }
        .nd-diff-grid { grid-template-columns: 1fr; }
        .nd-diff-card { border-right: 0 !important; border-bottom: 1px solid var(--color-line-strong) !important; }
        .nd-diff-card:last-child { border-bottom: 0 !important; }
        .nd-cta-grid { grid-template-columns: 1fr; gap: 32px; }
      }
      @media (max-width: 768px) {
        .nd-form-banner { padding: 32px 20px; }
        .nd-form-grid { grid-template-columns: 1fr; }
        .nd-cta-banner { padding: 40px 24px; }
        .nd-cta-title { font-size: 30px; }
        .nd-outcomes-grid { grid-template-columns: 1fr; }
      }
