Our mission
We changed how commercial leaders develop. Less content. More decisions.
Operating principles
Four beliefs the program has never compromised on. They show up in how every cohort runs, from briefing to debrief.
Our vision
To be the leading provider of practical learning for consumer-facing businesses
We aim to be one of the leading providers of practical learning for professionals working in consumer-facing industries worldwide, helping them build sustainable growth and drive innovation in their companies.
- Focus on real business situations, not abstract theory.
- Management practice, not just individual skill development.
- Results that are visible to both participants and their companies.
Brief history
A product with a twenty-year track record in FMCG and retail
World of Trade is built on a methodology developed at a leading European business school and refined over more than twenty years of practice — running in 8 languages, for executives from over 90% of the world’s leading FMCG and retail businesses. We keep what makes the approach work: a competitive market model, real management decisions, and immediate feedback on outcomes.
We build simulations that realistically replicate FMCG market dynamics. They develop strategic thinking, cross-functional collaboration, and practical management skills. Participants leave with tools for sound commercial decisions, effective negotiation with partners, and sustainable results in a changing market.
Where the programs run
Where the programs run
Dubai HQ. Moscow and Almaty operations. Open cohorts in Moscow, Almaty and Minsk — corporate programs everywhere else.
Corporate enquiries
Companies come to us when they want a private launch tailored to their audience, goals and context. We scope, design and deliver.
Open programs
Six open cohorts a year across the region. If a date works, you book. If it doesn’t, we hold a seat for two weeks while you check.